Facebook is WATCHING you shop at physical stores to target you with relevant ads thanks to shops sharing your data with the social media giant – but there is a way to escape 

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  • Facebook has partnered with retailers in order to show your relevant ads 
  •  Retailers send Facebook customer information so they can match it to profiles
  • User can opt-out of being targeted by selecting ‘Ads’ in ‘Settings’ 
  • Many sites have ‘Like’ and ‘Share’ buttons that connect to Facebook, while many apps or sites use ‘Facebook login,’ which allows you to log into another site or app using your Facebook account 
  • This collects your IP address, browser and operating system information and the address of the website or app you’re using.  
  • The firm says it helps websites and apps ‘better understand’ how people use their services. 
  • It gives websites and apps information on which users are visiting their site, based on demographics like age, gender and location, as well as what they click and how much time they spend on the website. 
  • This collects your IP address, browser information and cookies.  
  • These enable websites and apps to show ads from Facebook advertisers, run their ads on Facebook or elsewhere and glean more data on ad campaigns.
  • Facebook’s main services for this are the Facebook Audience Network, Facebook Pixel and Facebook ad measurement.   

Facebook is 'watching' you make purchases in physical store in order to show you relevant ads on its platform. The social media giant has partnered with numerous retailers to gather customer data, allowing it to find profiles on the site and target them with specific ads

Facebook is ‘watching’ you make purchases in physical store in order to show you relevant ads on its platform. The social media giant has partnered with numerous retailers to gather customer data, allowing it to find profiles on the site and target them with specific ads

Consumers have shared their experience of seeing ads on their Facebook page on Twitter. The entire process works begins with the retailer gathering information about you from your online or in-store purchases.

Consumers have shared their experience of seeing ads on their Facebook page on Twitter. The entire process works begins with the retailer gathering information about you from your online or in-store purchases.

If a retailer wants to target customers with ads on Facebook, it sends the social media firm details of what was purchased and with information about the consumer so the site can match their profile. This can be done by using the name on their credit card

If a retailer wants to target customers with ads on Facebook, it sends the social media firm details of what was purchased and with information about the consumer so the site can match their profile. This can be done by using the name on their credit card

However, Facebook told Holmes that it only needs 'a few data points from retailers in order to create a 'custom audience,' or a group of users it determines have shopped at that retailer. But they can watch were you are shopping through tracking technology

However, Facebook told Holmes that it only needs ‘a few data points from retailers in order to create a ‘custom audience,’ or a group of users it determines have shopped at that retailer. But they can watch were you are shopping through tracking technology

A Facebook spokesperson did note that all the information is hashed, converting one value to another, prior to it being sent to Facebook, which then deletes it is used to find a user on the profile

A Facebook spokesperson did note that all the information is hashed, converting one value to another, prior to it being sent to Facebook, which then deletes it is used to find a user on the profile

Many may have not been aware of Facebook's ad targeting, but the social media site is allowing consumers to opt-out. Users select 'Ads' and choose 'not allowed' in 'ads based on data from partners

Many may have not been aware of Facebook’s ad targeting, but the social media site is allowing consumers to opt-out. Users select ‘Ads’ and choose ‘not allowed’ in ‘ads based on data from partners

The site also let people check if an ad on their News Feed is specifically targeting them. To use the tool, select 'Why am I seeing this ad?' from the dropdown menu on the top right of the ad

The site also let people check if an ad on their News Feed is specifically targeting them. To use the tool, select ‘Why am I seeing this ad?’ from the dropdown menu on the top right of the ad

Facebook is ‘watching’ you make purchases in physical store in order to show you relevant ads on its platform. 

The social media giant has partnered with numerous retailers to gather customer data, allowing it to find profiles on the site and target them with specific ads.

However, users can opt-out of being severed ads by selecting ‘Ads’ in Facebook settings and choosing ‘Not allowed’ under ‘ads based on data from partners’.

Consumers have shared their experience of seeing ads on their Facebook page on Twitter.

Matt Webb tweeted: ‘Two weeks ago I spent an evening in a bar drinking a beer I’d not heard of before (a canned IPA).’

‘Since then I have Facebook ads for the brand more than daily.’

‘I assume this isn’t a coincidence…’

Others chimed in to explain that using a card is what opens to door for Facebook to see what you are spending money on.

‘If you paid with contactless/ your card that’s your vector,’ Daniel Harvey explained.

Another noted that it is not a coincidence that Webb was bombarded with beer ads, as Facebook and Google both knew he was in a bar because of location tracking.

Aaron Holmes with Business Insider went as far as to contact Facebook to learn how the entire process works, which begins with the retailer gathering information about you from your online or in-store purchases.

If a retailer wants to target customers with ads on Facebook, it sends the social media firm details of what was purchased and with information about the consumer so the site can match their profile.

This information can be everything from the person’s name to their email, phone number or date of birth.

However, Facebook told Holmes that it only needs ‘a few data points from retailers in order to create a ‘custom audience,’ or a group of users it determines have shopped at that retailer.

A Facebook spokesperson did note that all the information is hashed, converting one value to another, prior to it being sent to Facebook, which then deletes it is used to find a user on the profile.

Finally, retailers then pay Facebook to show ads to the ‘custom audience’ of users matched to them.

According to Business Insider, ‘several retailers use these ad tools, including KFC, Macy’s and Dick’s Sporting Goods.’

Tom Hassett, VP of media at Dick’s, said in the post: ‘Now with store visits custom audiences, we re-engaged customers who had visited one of our stores with a targeted Facebook ad at a profitable Omni-ROAS.’

‘And, using lookalike audiences, created from people similar to those who visited our store, opened up a broader audience of new customers for us to reach, driving incremental foot traffic and sales.’

Many may have not been aware of Facebook’s ad targeting, but the social media site is allowing consumers to opt-out.

Users select ‘Ads’ and choose ‘not allowed’ in ‘ads based on data from partners.’

The site also let people check if an ad on their News Feed is specifically targeting them.

To use the tool, select ‘Why am I seeing this ad?’ from the dropdown menu on the top right of the ad.

Facebook has been embroiled in a massive data scandal after it was revealed that at least 87 million users’ data was harvested without their knowledge. 

Much of the attention has been cast on how the firm collects data when users are on the site. 

In a new blog post, Facebook has provided further details on how it tracks users when they’re off of the site. 

It also means non-Facebook users are also tracked as they browse the web. 

Here are some of Facebook’s services and plugins that collect data on users when they’re not on the site:

Social plugins 

Facebook Analytics 

Facebook ads and measurement tools

 





Source By Breaking News Website | BreakingNews.WS