– In a statement to CNBC, Apple said it does “not expect the introduction of Apple TV+, including the accounting treatment for the service, to have a material impact on its financial results.” Shares were down 1.83% at $218.99 at 2:38 p.m. ET, up from their low at $217.03.
– Goldman earlier warned that Apple’s profit margins for hardware will suffer with the launch of the TV+ free trial, forecasting the impact on earnings per share for fiscal first quarter 2020 to be as much as 16%.
– Apple announced this week that it plans to offer one year free of its streaming service with the purchase of certain hardware. The service is otherwise priced at $4.99 per month.